Information Esthetics is a fledgling organization dedicated to exploring those areas where information content can enhance esthetic experience and esthetic consideration can enhance information content. We are not addressing art that uses scientific concepts and data as decoration or subject matter, nor are we addressing scientific illustrations that seem to make pretty pictures. The edge of our spotlight is defined by whether an artifact expresses the richness of a subject in such a way that the viewer is able to better understand it and be moved by it.

Note that we spell esthetics with an “e” because it is the less precious but still correct American spelling, and because the abbreviated logotype i.e. [id est] resonates perfectly with our mission: i.e. means “that is to say” and each i.e. artifact is meant to gracefully and clearly restate its subject. Think: [data] i.e. [artifact].